Urgent To Seize The Market

Depart again! " At 9:30 on July 21, these four words were sent out in the Moments of Zhu Hongzhen, a fashion designer of Ningbo Cixing Co., Ltd., and a ticket from Ningbo to Milan was also printed. For him who often travels to Ningbo and Milan, this trip to Milan is not a thrill.

At 9:50 on the same day, the plane took off from Ningbo Lishe International Airport. It was the second commercial round-trip charter flight in Ningbo, which was initiated by Ningbo in the country and tailored for foreign trade enterprises, to help enterprises catch orders and expand the market in extraordinary times. This is the first flight from Ningbo Airport to Milan. Zhu Hongzhen is accompanied by Jiang Guanpeng, the mechanical designer of the company.

As the second batch of national single champion demonstration enterprises, Cixing has always focused on the key technology and industrial operation of automatic computerized flat knitting machine equipment. The company has conquered and mastered core technologies such as intelligent control and industrial Internet intelligent manufacturing integration technology, fully realized the localization of new automatic computerized flat knitting machine, and its comprehensive performance has reached the international leading level. Since 2007, the company's sales volume of computerized flat knitting machines has ranked first in the industry for 11 consecutive years.

In recent years, Ningbo Cixing Co., Ltd. has developed a new type of "Knit to Shape" computerized flat knitting machine: a piece of seamless clothing can be produced automatically in 45 minutes with only one yarn. This is also the first Knit to Shape computerized flat knitting machine in China.

At the beginning of this year, the product entered the European market for the first time. However, while expanding the market, the skillful application of new products has become a new topic for Cixing. After the Italian customer received the goods, due to the complex process of equipment debugging and use, even though video and telephone communication were used, there were still some problems that could not be solved, resulting in the equipment did not operate normally. "Can you send an engineer here to provide on-site training for us?" Customers far away in Italy put forward requirements. By chance, the company learned about the information about charter flights in Ningbo and applied immediately. The reply was received within a week, and the plan to arrange two people to go abroad was implemented immediately.

"This trip took one month, and the itinerary has been fully booked. Take this opportunity to visit all the local old customers." Knowing that Zhu Hongzhen was coming to Italy, many local customers sent him greetings and warmly welcomed him.

In addition to maintaining customer relationships, the team has a more important task. Since the epidemic, the export of large equipment has had a great impact. As the latest equipment sold to Europe, it is of great value for stabilizing orders and expanding the market. "Many local enterprises expressed their interest in new products, but the equipment did not work and the finished products produced by the machines could not be seen. They were still waiting." Zhu Hongzhen said that the machine purchased by this customer is equivalent to a pilot unit of new products in Europe, and also an important "key" for new products to open the European market.

"At present, similar new models of competitors in the European market compete with Cixing products on the same platform. Our new products have an advantage in price. If we can get a point in after-sales service, we will win more in developing the European market." Jiang Guanpeng said.

The application of "Knit to Shape" computerized flat knitting machine in Europe marks the official start of the iteration of traditional flat knitting machines in the local market. At that time, there will be a large number of traditional machines in the European market that need to be replaced, and the market opportunities for new products will be further expanded. This is why the two technicians visited the European market in advance.

It is urgent to seize the market. At 22:50 on the evening of July 21, Beijing time, the chartered plane arrived in Milan. During the month in Milan, Zhu Hongzhen and Jiang Guanpeng carried out their work with this important mission. May they go in peace and return with a full load.